Wow! My first time at MAX and it did not disappoint. The conference was held at the LACC and it was 3 days of nonstop informational sessions and activations. Nobody does it better than Adobe. I’m not gonna lie—I definitely ran around like a crazy chicken trying to make it to all the different sessions, keynotes, and installations.

The big focus this year was AI and how it will make our lives more streamlined as a society. That said, it’s also a double-edged sword. As artists, how do we protect our IP if AI can generate similar—or even better—results? The answer: you need a good legal team, haha.

The good news is that AI will help streamline a lot of the nitty-gritty work. At the end of the day, AI can’t generate or tell stories as eloquently as we humans do. We still have the power and artistry that AI can’t compete with.

Keep dreaming and being innovative, my artists.
xoxo, Tiana